RUSA Committee Reports

Just Ask Task Force

A pared-down Just Ask group met at ALA Annual to discuss the next steps. After several successful ventures during the last year, it was decided that the group would focus on external Reference advocacy efforts. Using Maryland’s AskUsNow pilot of the ASK Campaign, members of Just Ask will develop a marketing plan and working with RUSA marketing to develop a national ASK Campaign featuring promotional items that librarians and libraries could use to promote reference services. Initial thoughts for the campaign were ASK posters featuring real questions asked by library users. The goal is to have a plan and advocacy toolkit ready to present at the 2015 ALA Annual Conference.

Elizabeth Stephan
Diana Shonrock