RUSA’s upcoming preconference, “Mastering Business Acumen (MBA) in a Day: Business Concepts for Library Reference,” will provide librarians who may be intimidated by business reference questions with a foundational understanding of business concepts, and prepare them to answer these types of questions with confidence.
Register Now at www.alaannual.org.
This preconference, which will be held from 8:30 AM.-4:00 PM, Friday, June 22 in conjunction with the ALA Annual Conference in Anaheim, Calif., is presented by the Education Committee of RUSA’s Business Reference and Services Section (BRASS)—the home for business reference within ALA. New business librarians, generalists with new business librarianship responsibilities and anybody interested in business reference and instruction from public, academic and special libraries will benefit from attending.
This workshop will provide librarians with a broad conceptual understanding of business topics in four major business disciplines: Accounting, Finance, Marketing, and Management. Outstanding librarians with subject matter expertise will provide informative and empowering presentations that will prepare you to handle business reference inquiries with confidence:
- Accounting – Todd M. Hines (MSLS, MBA, CPA), Princeton University Library Accounting doesn’t have to be complicated. Learn the basics such as the accounting methods and financial statements of the major types of organizations including for-profit companies, non-profits and government.
- Finance – Chris LeBeau (MLS, MBA), University of Missouri Kansas City
Do the words ‘finance question’ make you break out in a sweat? After this presentation you’ll have a working knowledge of financial concepts, including industry ratios, investment vehicles, structured finance, and capital markets.
- Management – Elisabeth Leonard (MLS, MBA), Sage Publications
Learn how management concepts apply across all types of organizations, and become familiar with the major management theories, the key players in the field today and yesterday, and the types of management information students and patrons want to know.
- Marketing – Andy Spackman (MBA, MLS), Brigham Young University
Marketing is more than just advertising. It begins with market research and insights into the customer’s needs and wants. Learn the classic 4 P’s of marketing—Product, Price, Place, and Promotion—and gain insight into the importance of branding, product development, market segmentation and targeting, as well as the impact of the Internet and mobile communications.
The preconference will be in held Room 206A in the Anaheim Convention Center.
Advance registration rates (May 14-June 14) are: RUSA member, $219; ALA member, $239; ALA Retired and Student Members, $189; Non-members, $259.