Marketing and Public Relations for Reference

The RSS Marketing and PR Committee is providing a workshop called “Let’s Work Together: Integrating Social Media, Online Marketing, and Outreach” with panelists/presenters David Lee King, Marshall Breeding, and Jennifer Robinson. It is scheduled to be on Monday, June 25, 8:30-10:00 AM at the Anaheim Convention Center 210D. We expect between 150-200 participants. Our committee will also meet virtually during ALA Annual (date/time TBD).

In the works: We are gathering information about marketing campaigns on the local, state, regional and national levels as we consider ways to shape our committee in order to be more utilized.

For ALA Annual 2013 in Chicago, we are pleased to collaborate with two other committee to co-sponsor with the RSS Virtual Reference Committee Chair Don Boozer and MARS co-chair Ellen Filgo on a proposed workshop: " Slam the Boards: A Model for Marketing through Action." This would be presented by Bill Pardue and may include an expansion of the concept of "guerilla marketing techniques for VR" (as Don put so well).

Cathay Crosby, Chair 2011-2012