The Business Reference in Academic Libraries Committee will be sponsoring the BRASS Forum at the 2012 ALA Annual Conference in Anaheim and is currently working on selecting panelists for the discussion. The topic chosen for the forum is “Using Social Media to Promote Business Librarians and Resources.”
The forum will focus on how we can increase contact with patrons by using social media to harvest the “long tail” of questions—those detailed or niche questions that together total more than general instruction. Businesses have used the theory of the long tail to increase sales and improve customer satisfaction by catering to specific preferences. Social media is uniquely able to address these needs through its flexibility and accessibility.
The forum will be held on Saturday, June 23 starting at 1:30 pm. We hope you can join us.
Lydia LaFaro, 2009-2012 Chair