Marketing and Public Relations for Reference

The committee had a fruitful annual conference. Our program, “Marketing Reference on a Dime,” the RUSA President’s Program, was a success! We had a tremendous panel who truly discussed the nuts and bolts of a successful marketing campaign and all the attendees came away with some marketing ideas and advice. All program presentations are located at the committee Facebook page. Log into Facebook and like ALA RUSA Marketing.

After Annual this year I officially stepped down as committee chair and off the committee. It has been a great five years serving on this committee, and I have learned a lot from other committee members and mentors who have guided me along the way as this was my first ALA committee assignment. The new incoming chair is Cathay Crosby who will lead the committee to more great work in the future!

Ed Garcia, Chair 2010-2011