Business Reference: Does it intimidate you? Does the mere suggestion of a question about finance make you break out into a cold sweat? Are marketing and management complete mysteries? When faced with an accounting question, do you flee from the reference desk?
Fear No More!
The Reference and User Services Association (RUSA) has an upcoming preconference, “Mastering Business Acumen (MBA) in a Day: Business Concepts for Library Reference”, that will arm you with basic knowledge of business topics, and will prepare you to answer business reference questions with clarity and confidence!
This workshop, which will be held from 8:30 AM-4:00 PM, Friday, June 22 in conjunction with the ALA Annual Conference in Anaheim, Calif., is presented by the Education Committee of RUSA’s Business Reference and Services Section (BRASS). The preconference will be in held Room 206A in the Anaheim Convention Center.
Who Should Attend: New business librarians; generalists with new business librarianship responsibilities; and anybody interested in business reference and instruction from public, academic and special libraries.
Register now at www.alaannual.org (event code RUS1).
We have some excellent speakers on hand for this event who happen to be not only librarians, but subject matter experts:
- Accounting – Todd M. Hines (MSLS, MBA, CPA), Princeton University Library
- Finance – Chris LeBeau (MLS, MBA), University of Missouri Kansas City
- Management – Elisabeth Leonard (MLS, MBA), Sage Publications
- Marketing – Andy Spackman (MBA, MLS), Brigham Young University
Conference registration information is available here at the ALA Annual Conference website, www.alaannual.org. Conference registration is not required in order to register for this preconference. RUSA will also offer a multitude of programs, discussion groups, and the RUSA Achievement Awards Reception in Anaheim—learn more at the RUSA website.
Advance registration rates (May 14-June 14) are: RUSA member, $219; ALA member, $239; ALA Retired and Student Members, $189; Non-members, $259.
Leticia Camacho, 2011-2012 Chair