The committee is presenting the BRASS Forum at the ALA Annual Conference in Anaheim, California, on Saturday, June 23, at 1:30 PM in the Palm West Room of the Sheraton Park Hotel. The forum will address Using Social Media to Promote Business Librarians and Resources. Learn how to increase your contact with patrons by using social media to harvest the “Long Tail” of questions—those detailed or niche questions that together total more than general instruction. Businesses have used the theory of the long tail to increase sales and improve customer satisfaction by catering to specific preferences. Social media allows you to address these needs through its flexibility and accessibility. Make sure you are using social media with the long tail in mind.
The panelists for the forum are:
- April Kessler, Business Librarian, University of Texas
- Chad F. Boeninger, Head of Reference and Business Librarian, Ohio University
- John Gottfried, Coordinator of Reference Services and Business Librarian, Western Kentucky University
Come join us for an interesting look at leveraging social media to enhance your business reference service.
Lydia LaFaro, 2009-2012 Chair