Marketing and Public Relations for Reference

The RSS Marketing and PR Committee was honored with co-sponsoring a discussion on Young Adults and Reference Service at ALA Midwinter in Dallas, Texas, on Sunday, January 22, 2012 from 4:00-5:30 p.m.. Dr. Marie Radford helped lead the discussion. Thanks to Joe Thompson for initiating this exciting opportunity.

Also during Midwinter, the committee met virtually on January 18 to revisit our group’s focus on marketing and public relations and what we can provide, as well as to reconnect as a committee. We will soon conduct a survey of our committee’s members to:

1. Define marketing and public relations for your library.

2. Ask “What kinds of marketing materials does your library use?” (print and online, web, social media)

3. Ask “What is your favorite library website, resource or product that you would recommend (for marketing our libraries)?”

The committee is working on two ALA Annual events. We will continue co-sponsoring with YALSA as was done at Midwinter. We will also provide a workshop called “Let’s Work Together: Integrating Social Media, Online Marketing, and Outreach” with panelists/presenters David Lee King, Marshall Breeding, and Jennifer Robinson. It is scheduled to be on Monday, June 25, 8:30-10:00 A.M.

The Marketing and PR Committee will meet virtually during ALA Annual (date/time TBD).

Cathay Crosby, Chair 2011-2012